Scent and Memory

The Role of Flower Fragrances in Funerals

"Nothing brings to life again a forgotten memory like fragrance," as Christopher Poindexter beautifully said.

Our sense of smell is deeply tied to memory, and in funeral floristry, this connection can add another layer of meaning to a farewell. Including herbs like rosemary, which symbolises remembrance, doesn’t just serve a decorative purpose—it can transport us back to happy memories, like the scent of rosemary in a Sunday roast, reminding us of family gatherings and time spent with loved ones. It’s a small but powerful way to honour someone’s memory.

Flowers like lavender and Lily of the Valley can evoke similar memories. Lavender, with its soothing fragrance, might remind us of childhood moments, like gathering flower heads or the scent of an elderly relative’s soap. Adding such fragrant blooms to funeral arrangements brings both comfort and familiarity, offering a sense of calm during difficult times. Just as importantly, scents are personal—while one person may dislike the smell of lilies, for another, they might bring a sense of peace and nostalgia.

When my Mum passed, I didn’t hesitate to include freesias in her coffin spray, knowing how much she loved them. I think she would have approved.❤

It’s those personal connections that make funeral flowers more than just a visual tribute—they become a sensory reminder of the person we’re saying goodbye to.

I’ve also been asked to include flowers from a loved one’s garden in the funeral arrangements. Incorporating scented roses, lavender, or rosemary from their own garden adds such a personal touch. These familiar scents remind us of their life, their passions, and the spaces they cherished. In the end, it’s these little details that help us remember, offering comfort and connection through the power of fragrance.